SEO is the abbreviation used for Search Engine Optimization in Digital Marketing terms.
Lets Discuss SEO meaning in detail:
SEO (Search Engine Optimization) is the process of optimizing the web pages or website as per the Search Engines guidelines, to obtain an higher unpaid/free/organic Search Engine Ranking for any particular keyword or keyword phrase.
What are Search Engines?
Search Engines are the software designed to search for content via World Wide Web.
An internet user enters keywords or key phrases into a search engine and receives a list of Web content results in the form of websites, images, videos or other online data.
The list of content returned via a search engine to a user is known as a search engine results page (SERP).
Most popular Search Engines today are Google, Bing, and Yahoo but the list doesn’t stop here it goes on to Ask.com, Aol.com, Baidu, DuckDuckGo, etc.
Search Engine Optimization has become the most intellectual processes these days when it comes to organic rankings. There were many ranking factors that determine the success of your website on different search engines.
Cronyto is an SEO Company in India, and we have extensive experience in Search Engine Optimization providing B2B and B2C, SEO services in India. We have been into the search engine optimization for the last eight years and over the years have helped many clients to achieve higher rankings.
Search Engine Optimization (SEO) is not only about getting higher rankings in SERPs, but it’s about sustaining the higher position. Unlike many other SEO companies that guarantee top page results within months, we don’t guarantee any results.
We think practically and these days, no one can guarantee the top placement in any search engine within months even with the grey hat or black hat SEO techniques. We at Cronyto have strong SEO ethical working and we follow Google Quality Guidelines.
We use only the most relevant and proven SEO methodology to make your website appear on the first page of Google and other search engines. We might not guarantee first page results in a given time frame, but we assure you the long term and sustainable results.
What we do for Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is an ongoing dynamic process. We the Cronyto SEO Company in India, has a set of proven SEO techniques and procedures. We begin SEO for any website by first analyzing the existing backlinks for the website.
We use some of the most trusted SEO tools like Google Webmaster, SEMrush, Moz, Majestic SEO etc for comprehensive backlink analysis. We take time and do a manual check of every backlink and determine the Link Authority based on the Domain authority and Citation Flow.
Once we find all the backlinks of the website are good enough then we move ahead with our SEO process. If we find some spam or low-quality backlinks that would be devaluating the website authority then we try to remove the website URL from the concerned website either by requesting their webmaster or using the Google Webmaster Disavow Tool.
Technical Evaluation of the Website
Our next step includes a comprehensive technical evaluation of the website. It is done to make sure that the website is technically sound and clean from the Search Engine’s perspective.
We look for some of the technical glitches that could hamper the website’s crawl ability in the search engines. We fix issues like Canonicalization, Duplicate pages, 404 Pages, Javascript and CSS issues, Meta Refresh, 302 Redirects, Pagination issues, and other technical issues.
On-Page Evaluation
On the website that search engine crawls and every website page should be well optimized for the search engines. In the On-Page optimization we do the following:
Meta Tag Optimization
Meta Tag optimization refers to the optimization of two of the most important elements and they are the Meta Title and Meta Descriptions. Every website page is unique for the search engines and in order to identify any web page search engine crawlers rely on the Meta title and Meta descriptions of the pages.
The Meta time and description are also visible to the users, therefore it is most important to have a unique, creative and thoughtful descriptions and title tag on every single page of the website including the home page.
We at Cronyto have a team of experienced SEO Expert in Bhopal, India, who create highly creative and organic Meta tags for every web page. We here don’t create fancy or keyword oriented Meta Tags to purposely attract the search engines, rather we emphasize on the creativity and relevancy.
Content Optimization
It is always known as “Content is King” when it comes to the Search Engine Optimization (SEO). There are certainly many factors that make content a king. Today, the world is all about content marketing and promotion.
One can connect to every other thing on the web through good quality content. You would know about various products and services on the webs through content, therefore search engines give more emphasis on the quality content for the website.
We are an SEO Company in India, that follows a very diverse and creative approach when it comes to the “Content Optimization”. We always follow Google Quality Guidelines when it comes to content optimization.
We always assist our clients in writing and delivering high-quality content for their websites. We never believe in Keyword stuffing and emphasize more on natural and organic content.